What Most Coaching Models Miss About Identity
Identity has become one of the most frequently used concepts in coaching, personal development, leadership, and therapeutic work. Yet many approaches use the word to describe self-concept, roles, narratives, personality, beliefs, or social identity without distinguishing between them. This article explores eleven common assumptions about identity and argues that many models may be working with things that surround identity rather than identity itself. Understanding that distinction may fundamentally change how we think about development, change, and human potential.